Major Criteria of A Brand Name
The idea of brands began as early as 1100 BC, during the Vatican. Chyawanprash is an herbal paste that was purported to have healthy benefits. It has been attributed to a Rishi (seer) named Chyawan. It was developed at Dhosi Hill in Northern’s India.
Brandr To Brand
The word brand comes from the old Norse, “brandr.” It means to burn and refers to the practice of burning a mark into a product. A great example of this is from the old West. Cattle ranchers developed unique symbols that they burned it into their cow hides. This would distinguish their cattle from someone else’s. This was important in those days because cows roam freely. There was no doubt, if you found a cow and it was branded, it belonged to the person associated with that brand.
Company Needs A Brand Name
For anyone who is serious about business it’s absolutely necessary to develop a brand. If you’re just starting out, it’s a good idea to use the company name providing it’s unique. Later on you can develop symbols and graphics which more clearly identify your brand or brand name. You will be competing and you want this brand to clearly identify who you are. After a while you can associate your brand with a certain emotional appeal which will work much better.
You will want to keep in mind some of these following concepts when working with a brand name.
You will want to keep in mind some of these following concepts when working with a brand name.
Name Should Be Unique
Your brand name should be unique and different from any other brand name. This may take a little bit of creativity but it’s absolutely necessary. You don’t want there to be any confusion about who you are and what you stand for. To create a catchy and unique brand name you can always take the help of a brand generator.
Example of some unique brand names are –
Google
Yahoo
Bing
Pepsi
And these type of unique brand names can found here http://www.namestall.com/brand-name-generator -
Example of some unique brand names are –
Yahoo
Bing
Pepsi
And these type of unique brand names can found here http://www.namestall.com/brand-name-generator -
Easy To Remember
Your brand name should be easy to pronounce. Spend a lot of time on this. Your brand-name might be a company name if that’s easy to pronounce. If not you should pick something which seems to “roll off the tongue.” So when brainstorming brand name ideas try to be little creative.
Meaning Should Be Clear
The meaning should be clear. You don’t want confusion here. You want this to represent your company. It should not go against any law. And it should not have a negative effect, such as another word closely associated with it that which has a negative effect. Some research in the dictionary will reveal this.
Image of A Company
It should suggest the image of the company as a whole. Should standout and hold the image of the company without any question.
Should Be Flexible
It should be convertible, extendable, and flexible. As your company grows, you want to be able to change it to reflect what you’re selling, or the service you’re offering. Ask yourself, can we change this if we need to?
Pay attention to these concepts, and you should have a quality, workable brand.
Pay attention to these concepts, and you should have a quality, workable brand.